On February 10, 2016, Elektron announced permanent price drops on the Machinedrum UW, Machinedrum, and Monomachine. Prices are as follows:
- Machinedrum UW: 1099 EUR / 999 USD
- Machinedrum: 699 EUR / 599 USD
- Monomachine: 899 EUR / 799 USD
As of this writing, many are waiting to see when the retail stores will lower their prices accordingly. If you recently purchased these products, consider exercising your vendor’s low price guarantee. Even if they don’t have this guarantee, you could probably return it within the return period and buy it again at the lower price. The store should avoid the hassle of the return and just give you the price adjustment.
I love using Guitar Center coupons. Most coupons don’t apply to temporary price drops but Elektron says this is permanent so it might apply. The other problem is that Guitar Center coupons exclude products from companies like Elektron. I’ll be calling my Guitar Center sales-rep soon enough.
Many see this extreme $400 to $500 price drop as sign of a product being discontinued. If true, I would jump on these units right now. If these products will be discontinued, their replacements will costs more as all Elektron producs average above $1,000. On the otherhand, companies manipulate their prices all the time to move inventory. This is what Elektron posted on Facebook,
Our shelves contain too many Machinedrums and Monomachines. Simply put, we are a tad over-stocked. To remedy this we permanently lower the prices for these venerable machines.
I’m not surprised by this statement. Elektron products are priced very close to each other around $1000 to $1500. The products compete with themselves, black boxes (Octatrak, Rytm) versus white boxes (Monomachine, Machinedrum). By placing these three products in the sub $1000 category, they enter a new segment that is affordable to those dreaming about owning an Elektron product.
Perhaps I can stop dreaming.
Update: The lower prices are now reflected on Sweetwater.com.